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BizDev &a= mp; Sales Process & Training Manual (Version 1.0)

 

 

 

 

Table of Contents

 

1. Introduction.. 3

2. Preparing for Sales<= span style=3D'color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'>.. 3

2.1 Know the Products. 3

2.2 Know the Business Domain. 4

2.3 Know the Competitive and Collaborative Landscape. 5

2.4 Understanding the the_company Verticals. 6

2.4.1 Understanding the Corporate Banking Vertical 6

2.4.2 Understanding the M-Business Vertical 7

2.4.3 Why Sell through verticals?. 7

2.4.4 Reality Selling – Broad-Based Sales. 9

3. Lead Generation.. 9

3.1 Handling E-mail Leads originating from the the_company Website. 9

3.1.1  Responding to a Request for Product Suite Information. 10

3.1.2 Responding to Requests for Licensing Information. 11

3.1.3 Responding to Questions About Pricing. 11

3.1.4 Responding to Questions about Services. 12

3.1.5 Responding to Requests for Technical Support 12

3.1.6 Responding to Complaints. 12

3.2 Handling E-mail Leads Originating from the_company Campaigns. 12

3.3 Handling Referrals from Other Clients. 13

3.4 Handling Incoming Phone Calls. 13

3.5 Cold Call Campaigns. 14

3.5.1Research. 14

3.5.2 E-mail 15

3.5.3 Phone Call 16

3.5.4 Brochures. <= /span>16

3.6 Sneaker Campaigns. 17

3.7 Conference Booths. 17

4. The Sales Pitch.. 17

4.1 The Lifecycle of a Sales Pitch. 17

4.1.1 The Preparation. 18

4.1.2 The Entrance. 19

4.1.3 Information Gathering. 19

4.1.4 The Pitch. <= /span>20

4.1.6 The Summary. 20

4.1.7 The Exit 21

4.2 Understanding The Corporate Banking Pitch. 21

4.2.1 Cost is not an issue. 21

4.2.2 Track Record and Team.. 21

4.2.3 Security. <= /span>22

4.2.4 Domain Knowledge. 22

4.3 Understanding the M-Business Pitch. 22

4.4 Understanding the Broad-Based Pitch. 22

4.5 Professionalism.. 24

4.6 Positioning. 24

4.7 How to Deal with Cost Concerns. 25

4.8 How to Deal with Security Concerns. 25

4.9 How do you deal with Competition?. 26

5. Follow Up.. 26

5.1 Shaping What the Customer Wants. 26

5.2 How to Gather Requirements. 27

5.3 How To Judge Project Feasibility. 27

5.4 Negotiation. 28

6. Submitting Proposals= .. 28

6.1 How to Write a Proper Proposal 29

6.1.1 What must be included in the proposal?. 29

6.1.1 Authorization and signing of proposals?. 30

6.2 How To Generate Visios and Matrices. 31

6.3 How Pricing Works. 32

6.4 Legal Issues. 33

7. Handing Over a Signed Project.. = 33

7.1 PM Handover Procedures. 33